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The Image of Wine

The image of wine

Wine is a commercial product. Wine is also terroir, history, emotions, good company, magic. How do these abstract notions add up to an image? How can this image work in promoting wine as a product?

Simos Saltiel will present examples of work with wineries that Red Creative has partnered with over the years in order to create their image: the logo, the labels, the packaging, the ads and the brochures.

Map of Flavors
Sunday 2-12-18, 14:30-15:30
Vellidis Convention Center, Marco Polo room