Overview
The Aristotle University of Thessaloniki (AUTH) assigned us to redesign their logo and create a visual identity to be used in the University's merchandising items.
![](/sites/default/files/2018-09/AUTH-00.jpg)
The logo symbolises the notion of the campus as a unique system and the University as a central reference point in the structural, social, cultural, economic web of the city of Thessaloniki.
![](/sites/default/files/images/paragraph/AUTH-02.jpg)
![](/sites/default/files/images/paragraph/AUTH-01.jpg)
![](/sites/default/files/images/paragraph/AUTH-03.jpg)
The logo's elements evolve in order to create new compositions that visualise the concepts: constant motion, diversity, stability, collectivity.
![](/sites/default/files/2018-08/AUTH-04.jpg)
![](/sites/default/files/2018-08/AUTH-05.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-06.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-07.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-09.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-10.jpg)
![](/sites/default/files/2018-08/AUTH-11.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-12_0.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-13_0.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-08B.jpg)
![](/sites/default/files/paragraphs/twoimages/2018-08/AUTH-14B.jpg)
Client
Aristotle University of Thessaloniki
Work
Logotype
Visual Identity
Year
2017
2018
Industry
Education