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Tzimas Cosmetics rebranding

Overview

Tzimas Cosmetics, in collaboration with marketing agency Ambigram, decided to upgrade the look of the company's products. The brief was to make the packaging more friendly for its audience, while maintaining the brand's look: scientific, serious, clean, minimal and reasonably priced.

 

 

The new design approach consisted of:

- reducing the texts of the front label
- removing the "hard" elements: the black bar and logo's rectangles
- using one simple and timeless font
- creating white spaces were organic forms were combined with the texts

Old and new label
Old and new products

Promotional window for sunscreen product series at the main store.

Client
Tzimas Cosmetics
Work
Packaging
Visual Identity
Year
2022
Industry
Retail
Products