Dimitria is an annual cultural festival organised by the Municipality of Thessaloniki. Its name derives from the city's "protector", Saint Dimitrius.
The visual identity we created is based on the idea that the festival is for the people and each citizen of the city could potentially be a saint or a protagonist. We created simple silhouettes of ordinary people and placed them on a golden circle - a reminder of the halo in Byzantine imagery.
The main visual was adapted in various outdoor applications (posters, banners).
The main catalogue of the festival has a unique binding approach and also has embossing on the front and back covers.
We also designed merchandising items like t-shirts, bags and pins.
Arts & Culture